There is much more to digital signage than merely replacing posters with LCD screens. The evolution of mobile devices in a customer’s purchase journey has augured the growth of signage software as a core component of marketing strategy. The relationship between beacon technology and digital signage is more like a marriage made in heaven. One of the key functions of beacons or Bluetooth low technology is to connect signage software to mobile devices within a particular area. It won’t be wrong to say that both are the new power couple in technology circles. Beacons are designed to couple with signage software to deliver dynamic, interactive experience for retail space visitors.
1. Contextual Engagement
The number of beacons is rising exponentially, with retail being one of the biggest drivers of beacon activity. Retail outlets can leverage beacon technology to track a shopper by their phone and generate useful data for them. For example, if a customer with your beacon-enabled app on their phone approaches a beacon within your store, it will recognize them and trigger a message on their device or a digital sign in close proximity based on that knowledge. It could be in the form of reward points, coupons, special offers, and exciting information about products or services that interest them, thus catching their attention.
For this technology to work in customer’s devices, a beacon application must be installed in their mobile phones. Then the customer must subscribe for notifications and location permissions. Further, it is important that the Bluetooth is turned on so specific information can be sent and received on both sides. After the customer’s permission to receive notifications from the brand’s beacon, this arrangement could work seamlessly.
3. Alternate screens
If you think the connection between beacon technology and digital signage is limited to mobile devices alone, you may be seriously wrong. What if a customer approaches a signage with their mobile devices in their pockets? How could Bluetooth technology deliver your customized message to them? Well, retailers can use digital signage to engage customers and deliver relevant content on digital screens when they approach one at purchase points through Bluetooth low technology. This means the offers best suited to that specific customer would be instantly displayed on the digital screen as they approach it.
4. Cross-selling & up-selling
One of the advantages of beacons and digital signage is that retailers can use them for cross-selling or up-selling. As a retailer, you could use the digital screens to display targeted messages related to the products and offers on items bought by a shopper during their last visit, which could trigger interest and promote sales. Leverage beacon technology to create an immersive in-store customer experience and introduce greater interactivity and engagement.
Brands can leverage beacon technology to help consumers use their mobile devices to control the content displayed on digital signage during their purchase journey. As a result, their mobile phones turn into a remote that can be used to choose the content they want displayed on the digital screens, which increases relevancy, helps brands drive shopper engagement, and enhances interactive experience.
WOW Digital provide creative, smart, engaging and interactive digital signage solutions.